Aïcha El Beloui is a Moroccan Casablanca-based illustrator, graphic designer and creative director. Trained as an architect, she started her artistic practice in response to a visceral need to express her obsession about citizenship, public spaces, belonging, freedom and the individual in the Moroccan context, that she has always actively tried to understand and demystify.
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Aïcha's architecture studies helped her sharpen her reading of the city as did her direct involvement in architectural heritage and the cultural scene in Casablanca, which brought life and concreteness to her understanding. This quest took her through graphic design, photography and illustration: an intuitive juggle between representation, interpretation, and appropriation of the unseen, the unsaid but the still daily life undergone and endured.